#dopamine

I love how simple and effective this 2x2 grid is. All it's doing is showing that there are many things we can do to satisfy our brain's need for dopamine, some of which are sustainable and cheap, and others that... aren't.

While I'm not sure that 'dopamine fracking' is the term for this, it's nevertheless a decent analysis of what's going on. (One of the terms they consider and reject is 'sloptimisation' - a term I also used in a post exactly a month ago.)